Owning a movie theatre means selling your customers a unique experience every day.
Your customers know that they could simply stay in and watch Netflix if they want visual entertainment, but your business offers them more than that. The best move theatres have the latest flicks to hit the silver screen, comfortable chairs, and stunning high-definition screens that make people feel like they’re a part of the action.
One of the most important elements of creating an unforgettable movie experience, is providing your customers with the right packaging. Whether it’s the condensation-free drinks cups that they sip from when they’re watching ads, or the popcorn cartons that keep them happy throughout the movie – get your packaging right, and you’ll create loyal customers for life.
So, how do you make sure that your movie theatre packaging has the right “star” quality?
1. Start with Colour and Imagery
Though your customers might spend more time staring at the big screen than their hot dog packaging, the colours and visuals you use in your design will be the first thing that grabs their attention. Selling food at your theatre can be a great way to increase your profits. However, you need to convince your customers to buy the items you sell first. Colourful packaging can help with this, by tapping into the emotions of your theatre-loving patrons.
Some shades are naturally more likely to grab the attention of your customer than others. For instance, one study found that green, yellow, red and pink are the best colours for engaging an audience. The colours you choose will depend on your audience and the image you’re trying to create for your brand. For instance, if you want to show yourself as a luxury theatre, colours like purple and gold might be the ideal choice. For a family-friendly location, bright colours are often the way to go.
2. You’ll Need a Lot of Different Packaging
There are more than just popcorn cartons to think about when you’re choosing packaging for your movie theatre. To make sure that you’re investing in the right resources, sit down with your team and figure out what you’re going to sell. You might need:
- Hot dog boxes
- Ice cream tubs
- Hot and cold drink cups
- Custom products
Whatever you need, it’s important to make sure that you work with a dedicated company like Pureco China to make sure that you get the best quality for the right price. Additionally, remember to investigate different sizes too. For instance, you might want a popcorn tub ideal for kids, and another one perfect for sharing between adults.
3. Remember that Texture Counts
Texture is important in all areas of the packaging world, but it can be particularly crucial for theatre companies. After all, when your customers are immersed in darkness, the way that your packaging feels against their fingers is what will remind them of your brand. Consider investing in textures that offer a pleasant tactile experience for the people who visit your theatre. High-gloss packaging offers a silky feel, while double-layered coffee cups can come with ridges that protect your customers’ hands.
Though texture might not seem very important to begin with, it’s just one part in leaving a positive first impression with your customers. To find out more about creating the ultimate theatre experience, contact Pureco China today!