This Blog is going to fill you in on everything we know about packaging design trends for 2018.
Packaging Design Trend 1# Flexographic Printing
Just like what is being seen in restaurants décor, there is a large wave of vintage and retro packaging being supplied as take away packaging. Consumers more and more are looking for personality and style where they purchase their take away food from, this is a real opportunity for merchants to show their personality and be creative. It’s also super important not to forget, care and attention to detail on the packaging. The small details on take away packaging speaks volumes about the food or drink on the inside.
Packaging Design Trend 2# Custom Packaging
Texture on packaging and labelling is soaring in popularity and demand. This is because it includes other sensory feelings before contact is even made with the packaging contents. In many cases texture plays a vital role in both style and function. These use an eye-catching, trend-setting, two-tone grid design and ultra-firm ribbing which looks and feels great, even before you’ve tried the coffee! Emboss, deboss, textured paper, textiles, whatever you choose, it’s bound to get bigger in the new year.
Packaging Design Trend 3# Environmentally Focussed
Consumers are becoming more and more environmentally conscious. A great way for you to have a point of difference from your competition is by using green packaging. There are numerous different ways to have green packaging from being biodegradable, to recyclable, to renewable. Another factor which people are looking for when purchasing is opting for natural coloured or bleach free alternatives, this intern reduces the amount of chemicals and bleach needed to be used.
Packaging Design Trend 4# Remember Quality and Nail the Basics
There is nothing worst then when a food packaging fails to get the basics right. Like packaging that isn’t strong enough to carry your burger, or coffee cups that do not have a good lid. It sounds so simple, but always opt for strong packaging. Packaging that is going to keep your hot food / drink hot and your cold / drink cold.
To sum it up for you, the three major trends that you will be seeing much more of in 2018.
- Look out for the enviroment – we only have one earth
- Custom make your own packaging – be unique don’t do what everyone else is doing in the market
- Flexographic Printing – for the best looking print packaging available
- Get the quality and basics spot on!
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